Explainer videos have become essential for businesses to communicate their products or services to their target audience. They are short, engaging videos that showcase the benefits of a product or service and how it solves the customer's problem. However, the length of explainer videos has been a topic of debate among marketers and businesses.
While some argue that the longer the video, the more information it can provide, others argue that shorter videos are more effective in capturing the audience's attention. In this article, we will explore the ideal length of explainer videos, factors to consider when determining the length, and tips on creating an effective explainer video.
Ideal Length of Explainer Videos
The ideal length of an explainer video depends on the target audience, the product or service being marketed, and the purpose of the video. However, most experts agree that the sweet spot for explainer videos is between 60 and 90 seconds. This length is long enough to deliver the message without losing the audience's attention and short enough to keep them engaged throughout the video.
Factors to Consider When Determining Video Length
Several factors need to be considered when determining the length of an explainer video. These include:
1. Target Audience
The target audience plays a crucial role in determining the length of an explainer video. Younger audiences tend to have a shorter attention span, so shorter videos are more effective in capturing their attention. On the other hand, older audiences tend to have a longer attention span, so longer videos may be more appropriate.
2. Product or Service
The complexity of the product or service being marketed also plays a role in determining the length of an explainer video. A shorter video may be appropriate if the product or service is simple and easy to understand. However, a longer video may be necessary if it is complex and requires more explanation.
3. Purpose of the Video
The purpose of the video also plays a role in determining the length. A shorter video may be more appropriate if the video is meant to introduce the product or service. However, a longer video may be necessary if the video is meant to provide a detailed explanation or tutorial.
Tips for Creating an Effective Explainer Video
Creating an effective explainer video requires careful planning and execution. Here are some tips to help you create a compelling explainer video:
1. Keep it Simple
Keep the message simple and easy to understand. Avoid technical jargon and complicated language that may confuse the audience.
2. Focus on Benefits
Focus on the product or service's benefits rather than the features. This will help the audience understand how the product or service can solve their problem.
3. Use Visuals
Use visuals to help illustrate the message. This can include animations, images, and graphics that help explain the product or service.
4. Add a Call to Action
Include a call to action at the end of the video. This can be a link to the product or service page or a request for the audience to share the video.
Conclusion
The ideal length of an explainer video depends on several factors, including the target audience, the product or service being marketed, and the purpose of the video. However, most experts agree that the sweet spot for explainer videos is between 60 and 90 seconds.
When creating an explainer video, it is essential to keep the message simple, focus on the product or service's benefits, use visuals to illustrate the message and include a call to action at the end. By following these tips, businesses can create an effective explainer video that effectively communicates their products or services to their target audience.
Create engaging and effective explainer videos for your brand with the help of Explainerfly. We offer various custom video services that can help you promote your business and reach new customers. Book a call with us to learn more.
