An explainer video is a powerful way to explain a concept, product, or service to your viewers. It helps to captivate and engage viewers, making it more likely that they will take the desired action. Eight essential elements must be included to create an effective explainer video.
1. A Clear Message
The goal of an explainer video is to explain something, so it's important to have a clear message that is easy to understand. It should start with an introduction that lets viewers know what they are about to watch. Then, explain the concept, product, or service in simple terms. Finally, make sure to include a call to action.
2. Visuals
Visuals are an important part of an explainer video because they help to illustrate the concept, product, or service. Use visuals that are eye-catching and easy to understand. Animated videos are often used for explainer videos because they are engaging and help explain complex concepts.
3. Voice-over
Voice-over is a great way to add a human element to the explainer video. It can help to make the message more relatable and engaging. When choosing a voice-over actor, make sure to pick someone with a voice that is pleasant to listen to and can easily convey the message.
4. Music
Music is another important element of an explainer video. It helps to create an emotional connection with the viewers and can set the mood for the video. When choosing music for your explainer video, pick something that fits the message and tone of the video.
5. Script
A great explainer video will have a well-crafted script. It should be concise and easy to understand. Make sure to include relevant information and avoid using jargon.
6. Storytelling
Storytelling is a great way to make your explainer video more engaging. It helps to draw viewers into the story and makes them more likely to take the desired action.
7. Branding
Branding can make your explainer video more memorable. Make sure to include your logo, colour scheme, and other elements that help to create a consistent look and feel.
8. Length
The length of an explainer video is important because it affects how much information you can include. Short videos are more likely to be viewed and shared, so aim for a length of one to two minutes.
The Different Types of Explainer Videos
Whiteboard Explainer Videos
They use whiteboard animation to explain a concept or demonstrate a product or service. Whiteboard explainer videos are often used to explain complex topics and engagingly.
Animated Explainer Videos
These videos use animation to tell a story, explain a concept, or demonstrate a product or service. Animated explainer videos can be created using a variety of animation styles, including 2D animation, 3D animation, motion graphics, and stop motion. Animated explainer videos are often used to explain complex concepts engagingly.
The Bottom Line
Each element is integral to producing an effective explainer video that accurately and effectively conveys a message. When all eight elements are combined, the result is an engaging, informative explainer video that can successfully convey a message to a wide variety of audiences.
Explainerfly provides animated explainer videos that can help you promote your business and get more customers by quickly and effectively showcasing your products, services, how-to's and training in 60 seconds or less. These videos are a great way to increase website conversions, generate new leads and build your brand. Book a call with us today!
