Privacy Policy

Last Updated: 14th November 2024

Explainerfly Ltd ("we," "us," or "our") values your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website, interact with our services, and submit personal information through lead forms on our platform. Explainerfly Ltd is registered as a limited company in England with a registered office at 128 City Road, London, EC1V 2NX, trading as Explainer Fly. By using our website and services, you agree to the terms of this Privacy Policy.

1. Information We Collect

We collect both personal and non-personal information to provide and improve our services.

a. Personal Information

• Lead Forms: When you submit information through lead forms on our website, we may collect your name, email address, phone number, company name, and other contact details.
• Direct Communications: If you contact us directly, we may collect additional information such as the contents of your email and any other information you choose to provide.

b. Non-Personal Information

• Usage Data: We collect data automatically when you access our website, including IP address, browser type, device information, and pages visited.
• Cookies and Tracking Technologies: We use cookies, pixels, and similar technologies to collect information about your interactions with our site. For more information, refer to our Cookie Policy below.
• Analytics and Meta Pixel: We use Google Analytics and Meta Pixel to track visitor behaviour and engagement on our website, which helps us to optimise user experience and assess marketing effectiveness.

2. How We Use Your Information

We use the collected information for various purposes, including:

• Providing and Improving Services: To operate and manage our website and services, improve user experience, and respond to client inquiries.
• Marketing and Communications: To send you promotional materials, updates, and information about our services. You may opt-out of marketing emails at any time by following the unsubscribe link provided in each email.
• Analytics and Insights: To understand website traffic and visitor interactions, monitor usage patterns, and make improvements based on aggregated data.
• Legal and Compliance: To comply with applicable legal obligations and protect against fraudulent activity.

3. Disclosure of Your Information

We may share your information in the following circumstances:

• Service Providers: We may share information with third-party service providers who perform functions on our behalf, such as website hosting, data analysis, customer service, and marketing assistance.
• Legal Obligations: We may disclose your information to comply with legal obligations, including responding to lawful requests and preventing or investigating illegal activities.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, we may transfer your information to the successor entity.

4. Third-Party Services

Our website may contain links to third-party websites, plugins, or applications. We are not responsible for the privacy practices of these third-party services, and we encourage you to review their privacy policies before sharing your information with them.

5. Data Security

We implement reasonable security measures to protect your personal information. However, no electronic transmission or storage is completely secure, and we cannot guarantee absolute security. We encourage you to take precautions to protect your information when using the internet.

6. Retention of Your Information

We retain your information only as long as necessary for the purposes outlined in this Privacy Policy or as required by law. When your information is no longer needed, we will securely delete or anonymise it.

7. Your Data Protection Rights

Under UK data protection law, you have the following rights:

• Right to Access: You have the right to request a copy of your personal data held by us.
• Right to Rectification: You have the right to correct inaccurate or incomplete data.
• Right to Erasure: You may request that we delete your data, subject to certain conditions.
• Right to Restrict Processing: You have the right to request restricted processing of your data in certain situations.
• Right to Data Portability: You have the right to request a transfer of your data to another organisation.
• Right to Object: You may object to the processing of your personal data for direct marketing purposes.

To exercise any of these rights, please contact us at [contact email]. We may require additional information to verify your identity.

8. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience on our website. By using our website, you consent to our use of cookies.

a. Types of Cookies

• Necessary Cookies: These cookies are essential for website functionality and cannot be disabled in our system.
• Analytical/Performance Cookies: These cookies allow us to measure visitor traffic and engagement through tools such as Google Analytics.
• Marketing Cookies: We use Meta Pixel to track interactions with our ads and measure marketing effectiveness.

b. Managing Cookies

You can control and disable cookies through your browser settings. Note that disabling cookies may affect website functionality.

9. Changes to This Privacy Policy

Explainer Fly may update this Privacy Policy from time to time. We will notify you of significant changes by posting the updated policy on our website and updating the effective date. Your continued use of our services after any changes to this policy will constitute your acceptance of such changes.

10. Contact Us

For questions or concerns regarding this Privacy Policy or your personal data, please contact us at:

Explainer Fly
128 City Road
London, EC1V 2NX
Email: support@explainerfly.com

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